Each Year, Pets Adviser Donates
Thousands of Dollars to Charity
Help Us Make a Difference in Animals' Lives
At Pets Adviser, we're proud of our ongoing commitment to helping companion animals in need.
That's why we were early members of CASA, the Coalition for the Adoption of Shelter Animals, and it's why our site features a search engine devoted solely to finding great adoptable shelter pets for our readers. We've covered important animal welfare topics in detail, and we regularly honor those people who selflessly dedicate their lives to improving the animal community.
We truly want to help make a difference.
About Our Charity Efforts
This site, like most websites, makes money from advertising. But we're different — we use that money for good. From the very beginning of Pets Adviser, we have always set aside and donated a sizable portion of our net advertising revenue. That has meant hundreds — and, in 2013, thousands — of dollars each year (yay!) to help animal shelters, groups or related causes we believe in. Any remaining ad revenue is recycled right back into this website to cover our essential expenses so we can meet our other major commitment: to give pet owners the tools they need to have happy, healthy pets.
You'd be surprised what a difference a small donation can make to a nonprofit charity. In 2011, when we were starting out, we were able to put together $200 for the Surfin' Santa Paws Howliday Giving Drive from the "SURFice dog" Ricochet, the ASPCA's Dog of the Year. This event was more than a "paw it forward" gift drive for children with illnesses; it was a way for Ricochet to visit elementary schools and teach hundreds of schoolchildren how to treat pets with kindness and respect.
As our website grew, we were in a position to make larger donations. In 2012, Pets Adviser was a sponsor of the Brooklyn Mutt Show, donating $500 to help defray expenses to run this event, held yearly to raise money for charitable causes. The third-annual Brooklyn Mutt Show raised funds for both the Sean Casey Animal Rescue and the Wild Bird Fund.
In May 2012, we made two separate donations of supplies totaling $100 to Purrfect Pals, a no-kill sanctuary for homeless cats in Arlington, Washington. Purrfect Pals is the largest cat-only adoption organization and sanctuary in the Pacific Northwest.
In July 2012, we donated $100 to the Poodle Rescue of New England, an all-volunteer group that rescues and re-homes poodles and poodle mixes. According to Amanda Lion, a longtime PRNE volunteer, "All donations — big and small — help us to provide the best possible care for dogs in our program. We spare nothing for these dogs, and it's organizations such as Pets Adviser and other groups, along with our adopters, volunteers and friends who support us financially, that enable us to continue doing what we do."
Also in July 2012, our managing editor drove a total of about six hours round-trip to personally deliver seven bags of dog food and assorted toys to Lucky Dog Rescue, of Meridian, Mississippi. This after an online contest fiasco left the rescue group without a contest prize. (Lucky Dog was eventually promised double the prize.) Ashley Owen Hill does amazing work at Lucky Dog, and we were delighted to help her.
In October 2012, Pets Adviser teamed up with Embrace Pet Insurance for our annual Halloween costume contest. Thanks to the generous support from Embrace, we were able to offer a $1,000 donation in the grand prize winner's name to the animal rescue of her choice: the Newfoundland Club of America Rescue. Among many other important projects, the NCA rescues and rehabilitates Newfoundlands all over the country — some badly injured, others near euthanasia.
This was definitely a banner year for our charity efforts. We introduced a popular monthly award to honor the countless people who work tirelessly without pay, recognition, thanks or benefits for their hard work to protect animal welfare. Winners of our Animal Hero of the Month Award receive a paw print medal and a cash award, and they can opt to either accept the cash or donate it:
- In March 2013, we donated $50 to the Purrfect Pals cat sanctuary.
- In April 2013, we donated $50 to Rocky Ridge Rescue, Ark.
- In May 2013, we donated $50 to Lilly the Hero Dog Fund.
- In July 2013, we donated $50 to Handsome Dan's Rescue.
- In August 2013, we donated $50 to Leave No Paws Behind.
- In October 2013, we donated $50 to Sherri’s Kitty Rehab and Critter Cradle Animal Sanctuary.
- In November 2013, we donated $50 to Free Spirit Siberian Rescue in Harvard, Illinois.
In April 2013, Pets Adviser donated $100 to the Montgomery County Humane Society in Rockville, Maryland. They provide shelter, food and care to thousands of animals every year — and never turn an animal away. They also work to educate the public about responsible pet ownership and much more.
In July 2013, Pets Adviser became a major sponsor by donating $1,500 to the Presidential Pet Museum Foundation in Glen Allen, Virginia. This unique museum, struggling to stay alive, provides educational and inspiring features about the presidential pets that help teach the history of our nation — and also emphasizes responsible pet ownership and promotes the welfare of animals that enrich our lives.
PHOTO: Chris Phillips, adoption office manager, and a staff member named Jon accept the $600 donation from Pets Adviser.
November 2013 saw a flurry of donations. We proudly presented a check for $600 to Little Shelter Animal Rescue and Adoption Center. We also sent $75 to the Austin Humane Society, $75 to the Greater Chicago Ferret Association, and yet another $75 to Boston Terrier Rescue Team of the Carolinas. And we weren't done yet! Also in November, we submitted a $200 donation to St. Tammany Humane Society in Louisiana.
This year, we have been continuing our Animal Hero of the Month awards:
- In January 2014, we donated $50 to Southern States Rescued Rottweilers in New Orleans.
- In March 2014, we donated $50 to AnimalKind Inc., of Hudson, N.Y.
- In April 2014, we donated $50 to Crossing Paths Animal Rescue in Locust Fork, Alabama.
- In May 2014, we donated $50 to The Mia Foundation.
- In June 2014, we donated $50 to Second Chance Pet Adoptions of Cary, N.C.
Also in May 2014, we donated $100 to Carolina Hearts Aussie Rescue, a volunteer-based organization whose purpose is to rescue and place herding dogs into forever homes. Herding dogs do not do well in shelters and typically shut down. This group works throughout the Carolinas to find permanent, loving homes for these dogs.
All of our charitable efforts are possible thanks to:
1) Our committed team of writers and editors, who understand that Pets Adviser is far more interested in helping animals in need than turning a profit
2) YOU, our readers!
Please continue visiting our site regularly and sharing articles that you like with your friends and family. That's all you have to do! The more people reading and sharing Pets Adviser, the more we're able to help.
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